Hong Kong and Taiwan for the First Time Jointly Promote Asia Multi-Destination

Travel In North American Markets Hong Kong and Taiwan announced today a first-ever partnership to jointly promote multi-destination travel in Asia. The tourist boards of both destinations, namely the Hong Kong Tourism Board (HKTB) and the Taiwan Tourism Bureau (TTB) collectively announced the partnership today. The initiative targets North American markets with the objective of bring in more leisure travel arrivals to Hong Kong and Taiwan.

The U.S. is the biggest long-haul visitor source market for both Hong Kong and Taiwan. The steady recuperation in the U.S. economy has led to a 4.5 % year-on-year development in U.S. arrivals in both locations. There are currently over 200 flight connections a week between the U.S. to Taiwan and Hong Kong, and this is expected to enhance 6.5 % in 2016. Riding on this momentum, the new multi-destination initiative will encourage American visitors to obtain the optimum value for their travel dollar by travelling to two of Asia's most remarkable locations in one Asian trip. Hong Kong and Taiwan are ideal twin destinations in Asia for this partnership opportunity. They are really conveniently linked, only around 80 minutes apart by plane, with over 60 flights a day.

In terms of location appeal, Hong Kong and Taiwan have special experiences to offer. Hong Kong, as Asia's World City, has a cosmopolitan lifestyle and the splendid Victoria Harbor skyline view. The East-meets-West culture and Michelin well-known world class culinary scene is likewise a signature appeal of Hong Kong. Taiwan, on the other hand, is well-known for its gorgeous greenery, LOHAS lifestyle, superb local food and living culture. The setting, way of life and food culture of Hong Kong and Taiwan are complementary to each other and amaze numerous visitors.

HKTB Executive Director Mr. Anthony Lau said, "According to our study, 92 % of visitors from the United States showing up in Hong Kong would like to go to other destinations on the exact same journey. The trend of multi-destination travel in Asia has actually been acquiring value in recent years, as tourists want to get the most from each trip. We are positive that this cooperation in between Hong Kong and Taiwan will assist draw more visitors to Asia and drive our mutual business."

TTB Deputy Director - General Dr. Wayne Liu said, "Data reveals that recently the U.S. arrival has actually been enhancing gradually, and the growth was the fastest amongst all long run markets in the in 2014. This recommends that travelling to Taiwan has actually already triggered interest among American tourists. With the enhancing of direct flights in between U.S., Taiwan and Hong Kong, our team believes by joining hands with Hong Kong, promoting a complete Asia experience in one single trip might attract more American visitors. We are positive that this would quickly become their leading choice for travel to Asia."

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HKTB Executive Director Mr. Anthony Lau said, "According to our study, 92 % of visitors from the United States showing up in Hong Kong would like to go to other destinations on the exact same journey. The trend of multi-destination travel in Asia has actually been acquiring value in recent years, as tourists want to get the most from each trip.

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